Teachers, Stop Grading Students Based on Number of Facebook Likes


lol why are some teachers grading student projects based on number of 'likes'?

The projects don't even have anything to do with social media marketing sometimes. Likes do not determine if your photo/drawing/art project is the best-looking one. In this case, I think it's best to grade them based on the quality of their work alone. It also prevents cheating, as there are tons of free auto-liker bots out there.

More importantly, this puts students whose lives don't revolve around social media at a huge disadvantage. Not only because they have fewer friends online, but also because Facebook algorithms favor those who post more often. This is why you see people that post everyday higher up on the FB news feed. If a student posts only once in a blue moon, Facebook won't be rewarding their posts with exposure.

If it's a marketing/advocacy assignment, I still believe that number of likes just ain't gonna cut it. Students can craft a marketing campaign plan and study how to target a specific demographic, learn up on SEO and analytics, create materials that get organic engagement, conduct A/B testing and experiments to reduce CPC and higher LTV to scale (if it's a profit-related task), crafting brand identity and presence, creating highly engaged online communities, and providing value to said communities. I feel like it should go beyond getting likes on a post.

Otherwise, they'll just feel that they got the good grade because their parents and aunties were diligently sharing the post and spamming people to like it. It may promote padrino culture as well. It also feels like it would negatively affect the kids that don't have these support systems and social media activity.

I've made these mistakes too when I first started. I used to think marketing can be done by messaging your friends and family too. Turns out there's much more to it.

I really appreciate the good intentions of these projects though. Social media is now an integral part of society and it's great that schools are looking for ways to integrate it in school activities. I love that schools are attempting to adapt to the modern age and I'm excited to see what it'll be like in the next few years. But right now, I feel that getting kids to beg for likes is not the way to do it.

Darius Guerrero

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